Cultivating a sense of loyalty amongst your employees is one of the most important things to be doing right now. We say right now because there’s a global talent shortage that’s hitting companies everywhere, GovCons not excluded. So retaining your people is more of a priority than ever.
But there are other reasons you want the loyalty of your employees. People who are emotionally invested in their work tend to do it better. They also go above and beyond when the company needs them to.
Essentially, you want your people to want to come to work each day, or as close as you can get to that.
Below, we’re going to talk about some ways that your government contracting company can work to build loyalty within your organization.
Your Company Culture Is the Foundation of Loyalty
The first step to building loyalty is ensuring that your company culture is one that people want to be a part of.
Your company culture should reflect the values that you hold as an organization. It should also be a place where people feel like they can be themselves, and where they feel supported by their colleagues.
If your company culture is strong, your employees will be more likely to feel a sense of loyalty to the organization.
Make sure that you’re regularly communicating your company’s values to your employees, and that you’re living those values in the way that you operate.
And it’s true that there’s a stigma about government contractors not having much of a culture. Of course we know that’s not the truth of things, but there’s no denying that the perception is there. Be the GovCon to change that perception. Keep things interesting, and keep your people invested.
Give Your People What They Want
True, you might be investing a lot into your employees, but are you really giving them what they want?
Your employees want to be challenged at work, and they want their accomplishments to be acknowledged by their bosses and their peers. They want to feel like they’re learning and growing in their roles. They also want to have a good work/life balance and feel like their job is flexible enough to accommodate the rest of their life.
You’d be surprised how many government contractor companies are throwing benefits and perks at their employees without accomplishing those things. Could be that your company is doing just that and you don’t even know it. For example, maybe you’re buying lunch for everybody twice a month from Joe’s Big Beef Shack while being totally unaware of the fact that a third of your employees are vegetarian.
So the question now is how do you go about finding out what your employees really want? It’s actually very easy. You ask them. Or, more specifically, you work with your HR department to find a way to ask them.
Once you know what it is that your employees really want, you can start working on providing it to them.
Foster Pride in Your Mission
When it comes down to it, government contractors are working for the people of the United States. That’s a pretty big deal, and it should be something that your employees are proud of.
Make sure that you’re constantly communicating the mission of the company to your employees, and make sure that they understand how their work contributes to that mission.
You can do this by sharing stories about how your company has helped achieve success on a project, or by sharing articles or blog posts about the work that you’re doing.
When your employees feel proud of their work, they’ll be more likely to feel loyalty to the company.
We Can Help You With Recruiting and Retention
At BOOST, we help government contractors by providing an array of back-office services. Whether your company is looking to recruit the best candidates, or you need to keep the people you have, we’re the right team for the job. Contact Us today, and let’s talk about how we can assist.